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3 Questions that can give your Next Campaign the Competitive Edge

For digital marketers, one of the biggest challenges is to get the optimal number of impressions that yield results. This is especially important in an increasingly ROI-centric advertising environment that leaves no room for ad wastage. Data enrichment and identity resolution can help marketers truly understand the audiences they are addressing through their campaigns in …

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How Data Enrichment Drives Higher Ad Revenue for Publishers

“No more data,” said no one ever. Publishers are perpetually gaining new and anonymous users to their media properties. The process of combining first-party publisher data with other sources such as from third parties is aptly called “data enrichment.” There is no limit to the kinds of insights you can gauge with data enrichment. With …

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