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Customer-Centricity Is Taking On New Meanings

Customer-Centricity Is Taking On New Meanings In 2020 And Beyond. Are Brands Equipped With The Data They Need?

These are times of unprecedented flux for organizations of all sizes around the world. They are forced to re-engineer their ways of working, on-the-go, in near real time. They are taking responsibility for the health and safety of their employees and customers. They are expected to deliver empathetic customer and employee experiences, ensure a seamless …

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DigitalKites Partners With Lifesight

DigitalKites Partners With Lifesight To Bring Location Intelligence & Offline Store Attribution Capabilities To Its Clients

Singapore, 19th August 2020: DigitalKites, an identity resolution company with products AudiencePlay & AudiencePrime, joins hands with Lifesight, a trusted real-world intelligence company, to power its platforms play and prime to bring location intelligence and offline store attribution capabilities.  A new age open ecosystem, DigitalKites is known for enabling brands, publishers, and end-users to drive …

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Lifesight Launches Integrated Footfall Attribution Solution For APAC Market With The Trade Desk

Lifesight Launches Integrated Footfall Attribution Solution For APAC Market With The Trade Desk

Singapore, 23rd July 2020: Lifesight, a real world intelligence company based in Singapore, and The Trade Desk, a global advertising platform, today launched an integrated footfall attribution solution for advertisers across the Asia Pacific. With this integration, advertisers will now be able to measure footfall conversions by linking digital campaigns with in-store traffic data. As …

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