Today, it’s possible for brands to watch a consumer’s journey from viewing an advert online to visiting in-store. Tom Gregory, ANZ Country Manager at offline attribution company Lifesight, talks through how the technology has evolved – and argues it will eventually lead to a better experience for businesses and shoppers. At Mumbrella’s Automotive Marketing Summit […]
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Entries by aditya
As the pressure for marketing ROI increases among advertisers, they are demanding deeper insights into how agencies, publishers, and ad-tech partners spend on their behalf. They need to know the outcome of every ad dollar. With this strong measurement mindset becoming the new norm, digital and social companies like Facebook and Google are beginning to […]
GroupM and Lifesight Launch India’s First Online To Offline Attribution Playbook GroupM and Lifesight guide brands on how to set standards and benchmarks for success in omnichannel marketing Mumbai, July 24, 2019: GroupM India and Lifesight, a location intelligence platform and data company, have co-created a playbook answering key questions advertising clients have on online to […]
According to Lifesight Co-founder and CEO Tobin Thomas, Lifesight has received a massive welcome in the Middle East region Dubai: Asia’s leading Location Intelligence platform and data company Lifesight today announced its rapid expansion into the Middle East region, with the company’s location and mobility data now active in the UAE, Saudi Arabia, and Qatar […]