Entries by aditya

Mobile location tracking will boost in-store customer experience

Today, it’s possible for brands to watch a consumer’s journey from viewing an advert online to visiting in-store. Tom Gregory, ANZ Country Manager at offline attribution company Lifesight, talks through how the technology has evolved – and argues it will eventually lead to a better experience for businesses and shoppers. At Mumbrella’s Automotive Marketing Summit […]

Press Release: GroupM and Lifesight Launch India’s First Online To Offline Attribution Playbook

GroupM and Lifesight Launch India’s First Online To Offline Attribution Playbook GroupM and Lifesight guide brands on how to set standards and benchmarks for success in omnichannel marketing Mumbai, July 24, 2019: GroupM India and Lifesight, a location intelligence platform and data company, have co-created a playbook answering key questions advertising clients have on online to […]

Lifesight expands its presence to the Middle East with mobility data now active in UAE, Saudi Arabia, and Qatar

According to Lifesight Co-founder and CEO Tobin Thomas, Lifesight has received a massive welcome in the Middle East region Dubai: Asia’s leading Location Intelligence platform and data company Lifesight today announced its rapid expansion into the Middle East region, with the company’s location and mobility data now active in the UAE, Saudi Arabia, and Qatar […]