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Mailchimp is Automation platform for ecommerce marketing campaigns with emails, automated messages, reporting, and analytics..

Elevate your marketing with Mailchimp. Automate email and ad campaigns, track success, and create custom reports for your Shopify store.


Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns, it offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.


  • Content Studio: Content Studio for Mailchimp allows users to access and organize their creative assets for easy reuse across multiple marketing channels. This feature makes it easier to develop and manage email marketing campaigns.
  • Email Automations: Mailchimp's platform enables users to launch email automations such as abandoned cart, welcome and re-engage customers. This helps to boost engagement and reach with email campaigns.
  • AI-Powered Content Optimizer: Content Optimizer is an AI-powered feature which helps users make improvements to their copy and imagery before sending out emails. This technology helps to provide more engaging content to recipients.
  • Insight-Driven Reports: Mailchimp's reports provide insight into the performance of each email campaign. The feature is powered by data from millions of campaigns in the user's industry and helps give a more accurate picture of how their emails are performing.
  • Pop-up Forms and Landing Pages: Mailchimp's platform allows users to easily create and launch pop-up forms and landing pages. This feature helps to capture leads and increase conversions for their email campaigns.
  • Drag & Drop Editor: Mailchimp allows users to quickly and easily create emails with its drag & drop editor. This helps reduce the time spent creating emails and maximizes efficiency.
  • Automated Follow-Ups: Mailchimp offers a feature for sending automated follow-up emails to customers. This helps to boost engagement and sales with automated emails.
  • Sign-up Forms: Mailchimp allows users to embed sign-up forms on their website or blog. This helps to easily capture leads and add them to your email marketing campaigns.
  • Customer Relationship Management (CRM): Mailchimp's CRM feature helps users manage their customer relationships. This feature helps to track customer interactions and build relationships with customers.


Mailchimp offers four different pricing plans for their email marketing and automation platform. The free plan is available for those who want basic features and the additional plans start at $13/month (Essentials), $20/month (Standard), and $350/month (Premium).