Month: September 2022

Location intelligence use cases in OOH and DOOH campaign planning

With the world gradually stepping out as the pandemic’s impact relents, advertising is returning outdoors again. In 2022, OOH ad spending is expected to cross the $39 billion mark.  Consumers, too, have a renewed interest in OOH, and the numbers speak for themselves. Consumers, too, have a renewed interest in OOH and the numbers speak …

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Cyber security

How Alternative Data is Powering Cybersecurity Platforms

Businesses worldwide spend over $4 million daily to combat mischievous infiltrations and cybersecurity threats.  Non-payment and non-delivery scams, identity theft, and phishing by threat actors are among the top five cybersecurity crimes that put customer data at risk.   Cybersecurity threats are so sophisticated and rampant now that cybercrime is set to cost the world a …

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