personalization and privacy

Treading the fine line between privacy and personalization. Are you prepared?

The consumer consciousness has never been more alive than now. The new consumer is privacy-conscious and yet, demands deeply personalized experiences in their brand engagements. They are happy to share data with brands as long as they know two things for sure – that the data sharing has a value exchange for them and that …

Treading the fine line between privacy and personalization. Are you prepared? Read More »