Month: April 2021

data enrichment empowers mobile apps

How data enrichment empowers mobile apps with higher engagement and ad revenue

Mobile apps sit on large amounts of first party data. While this data is mainly used for in-app functionality and driving engagement, there are still quite a bit of opportunities to unlock more user value, especially with becoming a strong media property for brands. The answer lies with external data enrichment.  What’s external data enrichment …

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Women in Tech

Women in Tech – In conversation with Lifesight’s Sr. Software Engineer, Aditi Saxena

Aditi Saxena, Sr. software engineer at Lifesight participated in our women in tech discussion where she shared her insights on what it takes for a woman to make it in the tech industry.  Here’s what she had to say: Can you tell us a little bit about yourself and what you do? My name is …

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How marketers are preparing for the post-cookie world with first party data

With the deprecation of the 3rd party cookie across browsers, first party data is taking centre stage in advertising and marketing. How marketers leverage their first party data will differentiate the winners in these times of flux and change. Visionary marketers are quickly ramping up their data strategy to move beyond cookie-based advertising and move …

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omni-channel retail marketing

Optimize omni-channel retail marketing in the new normal with identity resolution

COVID-19 has changed the world. At the forefront of these changes is customer journeys and buying behaviours. A 2020 survey found that customers are now making online purchases for categories they would normally shop in-store. Driven by necessity, encouraged by convenience, these changes could very well be permanent. What this means for marketers is increased …

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modern data stack supercharges marketing analytics

Why the modern data stack supercharges your marketing analytics efforts

In the omni-channel era, brands have more customer and marketing data than they can handle with traditional approaches. To be able to draw insights from humongous structured and unstructured data sets, marketers need technologies that can shorten the “Time To Insight” without putting a dent on operational or skill costs. Modern data stacks, data pipelines, and …

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