Audience Activation in the Omni-channel Marketing Ecosystem

The Essential Guide to Audience Activation in the Omni-channel Marketing Ecosystem

With new media channels and new customer behaviours, the marketing ecosystem has evolved to an increasingly digital-first perspective. This means more data sources – from CRM to third party data – resulting in more complexities in data-led decision making. This has led marketers to explore identity strategies far more aggressively than before, in order to …

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