Month: March 2021

deliver high ROI customer acquisition at scale

How to deliver high ROI customer acquisition at scale

All brands want to find and acquire as many in-market customers as possible. Essentially, that makes customer acquisition one of the most critical outcomes of all advertising and marketing initiatives. But often, thanks to little data and fickle customers, customer acquisition can also be one of the most difficult initiatives. To succeed, brands must invest …

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Audience Activation in the Omni-channel Marketing Ecosystem

The Essential Guide to Audience Activation in the Omni-channel Marketing Ecosystem

With new media channels and new customer behaviours, the marketing ecosystem has evolved to an increasingly digital-first perspective. This means more data sources – from CRM to third party data – resulting in more complexities in data-led decision making. This has led marketers to explore identity strategies far more aggressively than before, in order to …

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3 trends disrupting CPG marketing

3 trends disrupting CPG marketing like never before

Consumer packaged goods are an essential part of a consumer’s life. However, recent trends in connectivity, consumer behaviour, and direct-to-consumer choices have truly disrupted the CPG sector like never before. Customers are less loyal than before, spoilt for choice and easily navigating between old favourites and new-age brands. The battle at the grocery shelf is …

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Enhancing customer experience

Enhancing retail customer experience using data enrichment

Over the years, retailers have worked hard at developing and evolving store expansion, maintenance, and operations strategies to deliver the best possible customer experience. From locating high footfall areas to consumer demographics, a lot has gone into transforming retail into the mammoth industry it is. And yet, the last few years have seen a retail …

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