Month: November 2020

Lifesight and Datarade partnership

Data Industry Allies Lifesight and Datarade Strengthen Partnership

Singapore Nov. 5, 2020 Leading customer intelligence platform, Lifesight, has announced its official partnership with Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to Lifesight’s data products. Lifesight specializes in alternative consumer data collected from mobile …

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The Modern customer graph

Modern customer graph – the secret sauce of sound customer intelligence

Or why it’s about time brands started treating Emily, Jane, and Bob as diverse individuals despite some common attributes, using the modern customer graph and identity resolution. Here we go. As consumers evolve in 2020 and beyond, demanding privacy and hyper-personalization all at the same time, businesses and brands have no choice but to start …

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