Month: October 2020

Defining The Customer Intelligence Value Chain, A 101

Defining the Customer Intelligence Value Chain, a 101

As the business environment gets increasingly competitive – more so in 2020 than ever before – it is critical that brands and organizations look at maximizing the value of their customer data and subsequently, their marketing and data investments. That’s where a sound customer intelligence strategy comes in, which allows brands to translate their customer …

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6 questions to ask

6 questions to ask your identity resolution partner

Identity resolution is one of the marketing ecosystem’s most important tools in today’s privacy-first landscape – a tool to finally get to know today’s complex, omni-channel, multi-screen consumer. As consumers’ buying journey becomes more and more fragmented across screens and channels, identity resolution – or bringing together identifiers across online and offline touchpoints – is …

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maximise customer data value

Three ways to maximize the value of your customer data

While first party customer data has always been important, the post-cookie, post-COVID customer will demand that their data is leveraged for bigger, better experience outcomes. At a time when empathy in marketing and business has become a key ingredient for success, we cannot stress enough on the importance of deep, 360-degree understanding of customers to …

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Lifesight launches customer intelligence platform

Lifesight launches customer intelligence platform to help brands boost their customer data strategy

Singapore, October 7, 2020:  Lifesight, a customer intelligence company, officially launched its brand new customer intelligence platform globally today. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand customer behaviour change and how to market to them in the …

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