2020 has not been a good year for Out Of Home advertising. OOH sites saw a steep decline in footfall across APAC due to lockdowns and naturally, this affected media investment. 50% of media spends were pulled instantly across the APAC region. But with lockdowns now easing in parts of the region, consumers will hit …
Why Programmatic OOH Will Gain Ground In The Post-Lockdown World Read More »
Singapore, 23rd July 2020: Lifesight, a real world intelligence company based in Singapore, and The Trade Desk, a global advertising platform, today launched an integrated footfall attribution solution for advertisers across the Asia Pacific. With this integration, advertisers will now be able to measure footfall conversions by linking digital campaigns with in-store traffic data. As …
The last few years have seen a steady coming of age in consumers and regulators in matters of data privacy. With moves like CCPA, GDPR, and the death of third party cookies as well as IDFA opt-in on the way for iOS14, regulators and platforms have aligned themselves with the growing demand among new-age consumers …
In our last two blogs on the OOH industry, we touched upon the impact of the coronavirus and how data is the fuel for OOH in the new normal. Businesses are scrambling to optimize their media spend and reach the right audience. In today’s world, where rapid change in consumer behaviour is in play, we …
Introducing ScreenIQ: Data-driven OOH Strategies Made Easy Read More »
Slowly and steadily, almost like walking on eggshells, countries around the world are opening up tourism and subsequently, their economies again. The European Commission has issued guidelines, ANZ has introduced a “COVID-safe travel bubble”, Kerala Tourism in India is already running social media campaigns to continue to be top of mind for travellers. This, of …
A New World Awaits Luxury Hotels. Are They Ready To Make The Most Of It? Read More »
As addressed in our previous blog, the impact the coronavirus has had in the OOH industry has been massive. Some of the world’s largest brands have been deeply affected, and advertisers are trying to determine how they can generate ROI during this time. But there is a simple solution to that. Data. Leveraging consumer and …
How Can The Out-Of-Home Industry Leverage Data In The New Normal Read More »
We had a great #webinar on the 18th of June on the topic ‘Retail Consumer Behaviour Evolution Post-COVID19’. Due to time constraints, our panellists couldn’t answer all of the questions asked during the webinar. However, they were kind enough to answer some of them.
