Month: May 2020

Data To Understand Consumer Behaviour Change

How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change

By now, CPG brands can’t ignore the fact that going forward, online sales have to be a key focus as consumers all over the world have started switching to online shopping in these times of isolation. It is even more vital that these brands “listen” to their consumers, by mixing data sources and being cognizant …

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Human Mobility Data To Help Brands Develop Post-COVID Business Models

How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models

The market research industry will have a critical role to play in enabling brands in the wake of a gloomy economy in the post-Pandemic world. Brands must be able to rely on them to deliver relevant and actionable insights about changing consumer behaviour as well as sectoral changes, challenges, and opportunities. Traditionally, market research agencies …

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Alternative Data Can Help Investment Management

How Alternative Data Can Help Investment Management Navigate the Post-Pandemic World

COVID-19 is driving a fair amount of market volatility around the world. Individuals and businesses are seeing significant changes in their asset valuations. While these may not be top-of-mind concerns for most in the face of a public healthcare crisis, the International Monetary Fund is predicting a 3%  drop in global GDP. Sooner than later, …

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3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

This 3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World

These are tough times for retail brands around the world, but even more so for those in the Asia Pacific region. While the lockdowns were somewhat delayed in many Western countries, many Asia Pacific countries’ response to COVID-19 came at an earlier stage of the pandemic. On one hand, this is ensuring a somewhat flatter …

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Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

How Data-Enrichment Can Result In Better Content And Ad Engagement On OTT

The last few years have seen a digital revolution in the world of entertainment. People around the globe, more recently in the Asia Pacific region, have been making the switch from traditional TV to subscription-based video and audio streaming. Much of this was already under way when the COVID-19 epidemic hit home. Suddenly, with social …

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