Introducing ScreenIQ, Out of Home Measurements, Insights & Planning Tool
We are proud to announce the launch of ScreenIQ, our brand new Out of Home Media Measurements, Insights & Planning tool…
Month: May 2020
How CPG Brands Can Leverage App Usage Data To Understand Consumer Behaviour Change
By now, CPG brands can’t ignore the fact that going forward, online sales have to be a key focus as consumers all over the world have started switching to online shopping in these times of isolation. It is even more vital that these brands “listen” to their consumers, by mixing data sources and being cognizant …
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How Market Research Companies Can Leverage Human Mobility Data To Help Brands Develop Post-COVID Business Models
The market research industry will have a critical role to play in enabling brands in the wake of a gloomy economy in the post-Pandemic world. Brands must be able to rely on them to deliver relevant and actionable insights about changing consumer behaviour as well as sectoral changes, challenges, and opportunities. Traditionally, market research agencies …
How Alternative Data Can Help Investment Management Navigate the Post-Pandemic World
COVID-19 is driving a fair amount of market volatility around the world. Individuals and businesses are seeing significant changes in their asset valuations. While these may not be top-of-mind concerns for most in the face of a public healthcare crisis, the International Monetary Fund is predicting a 3% drop in global GDP. Sooner than later, …
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This 3-Phase Omnichannel Strategy Will Help Brands Thrive In A Post-Pandemic World
These are tough times for retail brands around the world, but even more so for those in the Asia Pacific region. While the lockdowns were somewhat delayed in many Western countries, many Asia Pacific countries’ response to COVID-19 came at an earlier stage of the pandemic. On one hand, this is ensuring a somewhat flatter …
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How Data-Enrichment Can Result In Better Content And Ad Engagement On OTT
Customer data enrichment using alternative data can ramp up the insight strategy of OTT content and ad platforms. Real world intelligence – or the convergence of online and offline behavioural data about customers – can help them understand their lives and lifestyles far better than personal data alone ever will.
