Month: April 2020

Alternative data could help

How FMCG Can Use Alternative Data To Empower Supply Chain In The Times Of COVID-19

In normal times, FMCG brands could very well ensure that they don’t just meet the essential needs of these neighbourhoods but also deliver a little extra. But with a hampered supply chain in the times of COVID, alternative data can enable FMCG brands to hyper-target their supply chain in order to ensure that the essential needs of a larger section of consumers in these neighbourhoods are met. This will not only help them retain their existing loyal customers but also gain an edge against brands that do not have access to alternative data to refine their supply chain in these times.

Is your data strategy future-ready?

When The Crisis Is Over, It’s The Data Decisions You Make Today That Will Count

It is a strange time for the world. A dystopian fantasy, if you will. A tiny virus has us all homebound. Big brand retail has temporarily shuttered down. Small and medium size retailers – according to e-marketer – are particularly hit as footfalls have dwindled significantly. E-commerce is grappling with its supply chain. Travel is …

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Why Social Distancing Matters

Why Social Distancing Matters: Insights From Geo-Spatial Data

Almost all governments across the globe have resorted to social distancing at some stage in their fight against COVID-19. Here we look why such measures are important by analyzing the fallout of a religious gathering that happened in Malaysia from the period Feb 27 to Mar 1 (“event period”).  Methodology Movement activity of devices observed …

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Lifesight Partners With Httpool

Lifesight Partners With Httpool To Expand Presence In The Apac Region

Singapore, 2nd April 2020 – Lifesight is pleased to announce the appointment of Httpool as Lifesight’s official ad sales partner for Thailand, Indonesia, Malaysia and India.  With Lifesight’s real world intelligence platform, brands and agencies can leverage massive data and insights on over 500 million connected consumers in APAC. With its highly accurate interests based …

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