Month: March 2020

Consumer Profile Data To Help Drive Online Sales

Leveraging Holistic Consumer Profile Data To Help Drive Online Sales

How to use data enrichment solutions for your e-commerce company The world we know has changed drastically over the past months. The global pandemic has caused a huge change in consumer behaviour due to government movement restrictions, stay at home notices, self quarantines, social distancing and more. While things will eventually get back to normal, …

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Luxury Brands In The UAE Maximizing The OOH Opportunity

Are Luxury Brands In The UAE Maximizing The OOH Opportunity?

Traditionally, the luxury sector has shied away from the digital transformation in the advertising landscape. The very nature of luxury brand advertising is such that it demands deep personalization, exclusivity and truly delightful customer experiences. Digital ecosystem’s inherent challenges such as brand safety and transparency can put a spanner in the works for everything that …

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Impact Of COVID-19 On Mall Footfalls In Singapore

Impact Of COVID-19 On Mall Footfalls In Singapore

Last week Bank of America’s economist warned about the possibility of slowest global growth since 2009 on account of COVID’s rapid spread. As governments, businesses and other public institutions grapple with this black swan event, there is an urgent need for leading data indicators to quantify the impact and strategize necessary measures. Back home, Singapore …

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Lifesight Records 280% Revenue Growth In 2019

Lifesight Records 280% Revenue Growth In 2019

New products and partnerships marked the year of expansion for the company. 2nd March 2020, Singapore: Leading and trusted real-world intelligence company Lifesight today announced 280% YoY growth in its 2019 annual revenue. The company attributes this growth to new client acquisitions, geographical expansion and its ability to deliver to an increasingly hyper-contextual, hyper-personalized, and …

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Australia’s Physical Retail Ecosystem Is Changing Dramatically.

Australia’s Physical Retail Ecosystem Is Changing Dramatically. Are Retail Brands Keeping Up?

Australia’s retail audience is changing dramatically as we speak. The country’s 2016 census showed that net migration accounts for over 50% of Australia’s population growth in the last decade and over 28% of Australians are not native Australians but individuals born overseas. Adding to this complexity according to Nielsen is the growing spend of ethnic-Australians …

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