Why are marketers placing their bets on DOOH in 2020?
Marketing spend on digital out of home advertising (DOOH) is expected to grow by over 10% annually between 2018 and 2021. In fact, digital’s share in the total global OOH ad spend is expected to rise to nearly 40%. These are some staggering numbers. In fact, in our own engagements with agency partners and brands, …
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