Filling The Measurement Gap In Retail With Footfall Attribution

Filling The Measurement Gap In Retail With Footfall Attribution

7000 retail outlets were shut down due to e-commerce’s fierce competition. But McKinsey found that retailers were measuring store performance inaccurately. Simultaneously, with unhinged focus on online metrics for campaign performance, several retail brands continue to measure marketing performance in terms of feel-good metrics instead of real-world business outcomes.  When the retail sector bases its …

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