Month: January 2020

Real World Data Enrichment Is Crucial In E-Commerce Audience

Why Real World Data Enrichment Is Crucial In E-Commerce Audience

You know that the era of hyper-personalization is well and truly here when 80% of consumers say they are more likely to make a purchase from a brand that offers personalized experiences. E-commerce has remarkable potential as well as the technology to customize and personalize everything for each customer – from store experience to promotions …

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Filling The Measurement Gap In Retail With Footfall Attribution

Filling The Measurement Gap In Retail With Footfall Attribution

7000 retail outlets were shut down due to e-commerce’s fierce competition. But McKinsey found that retailers were measuring store performance inaccurately. Simultaneously, with unhinged focus on online metrics for campaign performance, several retail brands continue to measure marketing performance in terms of feel-good metrics instead of real-world business outcomes.  When the retail sector bases its …

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