Month: November 2019

Tapad and Lifesight Partnership

Tapad and Lifesight Sign Partnership To Power Cross Device Capabilities Within Lifesight's Real World Intelligence Platform

Tapad’s technology now powers Lifesight’s real world intelligence platform with cross-device and reach expansion in the Asia Pacific Region SINGAPORE, Nov. 20, 2019 /PRNewswire/ — Tapad, a global leader in digital identity resolution, today announced a new partnership with Lifesight, a leading provider of real world intelligence for advertisers in the Asia Pacific region (APAC). …

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Mobile Audiences for Automotive

Mobile Audiences for Automotive: Mastering the Art of Targeting Auto Intenders

Thanks to the changes in consumer behaviour and rapid smartphone penetration in recent years, the purchase funnel of auto intenders is more complex than it has ever been before. According to Google, a single consumer’s car buying journey has 900+ digital interactions. That being said, dealership visit continues to be a critical component of this …

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