Targeting fashion retail shoppers? Here are 5 audience segments for greater ROI
Targeting fashion retail shoppers? Here are 5 audience segments that Fashion Retail Brands need to target to reach the right consumers
Month: April 2019
#MetricsThatMatter – Visit Share Analysis
Visit Share Analysis helps brands and marketers understand how much footfalls their outlets have received vis a vis their main competition.
How well do you know your IPL fans?
2100 Cr ad revenue at stake in IPL advertising. But how well do brands know the consumers they are advertising to?
Targeting sports and fitness enthusiasts? Here are 4 Audience Segments for higher ROI
Calling all Sports brands – Are you going beyond demographic data and targeting real-world sports enthusiasts? If not, you should be. Here’s how you can refine your audience targeting with Lifesight.
OOH comes of age with location intelligence
Location Intelligence has brought forth an evolution within OOH. We are ready for the new era of OOH, are you?
