#MetricsThatMatter – Cost Per Visit
Analysing Cost Per Visit (CPV) is the best indicator of ROI from digital campaigns, especially if your business depends on driving visits to your physical outlets. Find out more here.
Month: March 2019
Hack your online metrics with better offline audience targeting
Accurate audience targeting is your best bet to boost conversion rates and decrease bounce rates. Get ready to level up your digital marketing with robust, real-world, behavioral targeting.
Lifesight partners with LiveRamp to bring Lifesight Audiences to brands and agencies in Asia Pacific
Singapore: Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia and Japan will be able to access Lifesight’s high-quality, location-based audience segments. These audience segments are based on real-world consumer …
Ushering in a new era of personalization with location intelligence
To say that personalisation is crucial is an understatement. But are brands doing all they can to deliver personalisation in this hyperconnected age?
Mobile data start-up Zeotap partners with Lifesight to tap into offline location and behavioural data
Under this partnership, Lifesight’s offline behavioural data will complement Zeotap’s newly launched ‘purchase intent data’, which gives brands a precise view of the purchase intent of a potential customer.
Making the most of the media giant that is IPL
Marketers have had a great opportunity through IPL these last few years to reach diverse audiences. Here’s everything marketers must know before shelling out their big buck media placements in IPL 2019.
